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Event Readiness Walkthrough
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Ticket Page

ClickBid 101: Ticket Page

Your ticket page is often a guest’s first touchpoint with your event, so getting it set up right matters. This walkthrough covers everything from the video above, from building your ticket types to converting guests into bidders.

Quick Summary

  • Add individual tickets, tables, sponsorships, underwriting, and meal selections under Event Tickets > Modify Tickets.
  • Use discount codes, custom questions, and per-ticket guest limits to control how each ticket type behaves.
  • Ticket Page Settings covers guest update emails, venue info, payment types, and pre-selling quantity or donation items.
  • Preview your page under Launch Ticket Page before guests see it live.
  • View Ticket Sales lets you resend receipts, issue refunds, and generate invoices.
  • Manage Guests is where you edit guest info, adjust meal selections, and convert guests into bidders.
  • The RSVP Ticket Page covers sold-out or invisible tickets and extra payment methods, and Table Seating lets you assign guests to tables.
  • You can create more than one ticket page, for example, separate pages for individual tickets and sponsorships.

Step 1: Add Your Ticket Types

Go to Event Tickets > Modify Tickets. From here you can add individual tickets, sponsor levels, underwriting items, and meal selections.

  1. Click Add Ticket to create an individual ticket.
  2. Set Guests Per Ticket (how many people one ticket covers) and the max quantity that can be sold per order.
  3. Decide whether the ticket should be visible on the page.

You can also create a table ticket type (for example, a table of 10) by setting Tickets Per Purchase to the table size instead of one.

💡 A comp ticket is simply a ticket type marked invisible, so it doesn’t show on your public page and you can add it yourself on the back end. Make it visible instead if you want the public to be able to claim a $0 ticket directly.

Step 2: Set Up Discount Codes and Custom Questions

Within a ticket type, you can create a discount code that reduces the price to whatever amount you’d like.

Scroll down to add a custom question, for example, “Who would you like to sit with?” For each question, you can choose:

  • Whether it’s Active
  • The response type (text, dropdown, and so on)
  • Whether it displays on the ticket or on the guest record instead
  • Whether an answer is Required

Step 3: Configure Ticket Page Settings

Under Ticket Page Settings, there are several tabs worth reviewing:

  • General Settings: turn on Allow Guest Updates to automatically email purchasers a guest update link along with their receipt, so they can fill in missing guest details themselves or forward it to their guests.
  • Section Order: reorder how your different ticket types display on the page.
  • Venue Information: add your venue’s address and a direct map link.
  • Payment Types: choose which payment methods to accept on this page.
  • Additional Features: rename your ticket titles, and pull in quantity items (like raffle tickets or t-shirts) or donation items so guests can pre-purchase or pre-donate while buying their ticket.
  • Customizable Content: add a header and text body, include information like your EIN on receipts, and override the default guest update link email and invoice email messages with your own text.

Step 4: Preview and Launch Your Ticket Page

Go to Event Tickets > Launch Ticket Page to preview exactly what guests will see: your header image, text body, and map link, followed by the purchase flow. A guest can select their ticket quantity, enter a discount code, answer custom questions, choose a sponsorship (which may include multiple guests), add a donation, purchase a raffle ticket, and fill in guest details (or leave them blank to complete later using the update link). The final screen collects payment information and a payment method.

Step 5: View Ticket Sales and Manage Payments

Go to Event Tickets > View Ticket Sales to see every purchase: the purchaser’s contact info, payment method, and purchase date and time. On the far right, you can resend or view a receipt, create a refund, or generate an invoice.

Step 6: Manage Guests and Convert Them to Bidders

Under the Manage Guests tab, you’ll see each purchaser on the left and their guests listed in the middle, where you can review or update meal choices and make other edits on the fly.

To convert guests into bidders before your auction opens:

  1. Click Show 100 at a time and select all guests.
  2. Scroll to the batch update section, type make bidder, and click Update.

This copies each guest’s information into Manage Bidders and assigns everyone a bidder number.

ℹ️ Manage Guests updates Manage Bidders automatically, but changes made on Manage Bidders will not update Manage Guests.

Step 7: Use the RSVP Ticket Page

Under Event Tickets > Enter RSVP Ticket, you’ll find a copy of your live ticket page with two key differences: any invisible or sold-out tickets can still be sold from here, and every payment method is available, even ones you’re not offering on your primary page, like check or cash.

Step 8: Set Up Table Seating

Once most of your ticket sales are in, go to Event Tickets > Table Seating.

  1. Upload your floor plan.
  2. Click Add Table, then click and drag it into place.
  3. Click and drag guests or bidders onto a table, or double-click a table to view its seating, add people, and rename or reshape it.
  4. Click Save.

ℹ️ Table assignments made here automatically update the table name shown under Manage Guests and Manage Tickets.

Step 9: Message Bidders to Open the Auction

Once everyone’s been converted into a bidder, go to Bidders > Email and Text Bidders.

  1. Choose a filter, All Bidders ensures everyone is included.
  2. Write your message, for example, “Auction is now open,” and include the [U] shortcode to link directly to the bidding site.
  3. Set your desired send time and decide whether to use auto send.
  4. Save it for later, or send it right away.

ℹ️ If a bidder is missing information, like an email address or a required credit card, the link will prompt them to add it before they can start bidding.

Step 10: Add Additional Ticket Pages

Under Event Tickets, you can add more than one ticket page. Some organizations prefer to keep individual tickets and sponsorships on separate pages, so guests browsing tickets and sponsors browsing sponsorship levels each get a page focused on what they’re looking for.

Related Best Practices

Tickets, Sponsorships and Underwriting

Reporting and Data

Manage Ticketed Guests

RSVP and Invoicing