With our bidder tags, we allow you to create one or more “tags” that let you group your bidders in customized ways. To create your first tag, go to Bidders – Manage Bidders and choose Custom Tags and type a new tag name (shorter is better). This will create the tag and link it to that bidder.
You can edit a tag, unlink it from a bidder and remove the tag. When you edit any other bidders, all of your created tags will be available.